Deidre Scherer

Deidre Scherer is a world renowned artist who needed a web site to show her work and exhibitions to potential buyers and exhibitors. Her medium of choice is fabric and thread and the process and the results are stunning. But conveying that on a computer screen is a problem. The resolution required to convey the detail and dimensionality requires very large image files. So the user is presented with thumnails of the peices which can be enlarged, and offered various degrees of detail which they can opt to view if they are willing to wait a little.

Such a visual site can be a burden on a browser's recources, but with planning and some innovative navigation, the final goal is accomplished. The result is a site that is efficient, yet offers the detail that many users want to see. You can explore Deidre's work at www.dscherer.com. An integrated shopping cart allows visitors to purchase books and posters online.